Wednesday, September 26, 2018

Texas Politics and Hispandering

The first debate debate between Senator Ted Cruz and Beto O’Rourke was intensive and covered many issues of substance to Texas voters.  Interestingly, news coverage of the debate also highlighted the accusation by the Cruz campaign that Beto O’Rourke was engaging in “Hispandering” – that is, trying to win favor among Latino voters by use of his Spanish nick name.  According to O’Rourke, however, the name “Beto” was given to him at birth and a common nickname in his birthplace of El Paso that he has used throughout his lifetime.   It seems curious that the Cruz campaign has focused attention on this issue since Senator Ted Cruz opted to change his own birth name from “Felito“ to Ted because of the taunting that he faced as a teenager and the need to reshape his image. 

For the record, the practice of “Hispandering” has been popularized in past political campaigns by Republicans like Gov. Gregg Abbott who have had no reservations about showcasing their Latino wives and family members, and using Spanish-language ads to gain political favor among Latinos.  The pandering becomes more salient in these campaigns since the programs and policies supported by Gov. Abbott and Senator Cruz are often damaging to the quality of life for Texas Latinos, including the following:

  • Associating Latino immigrants with high crime rates despite scientific evidence that disputes claim;
  • Supporting voter ID laws that limit Latino  voting rights and civic participation;
  • Separating families, mostly Latinos seeking asylum, and placing them in detention centers;
  • Planning to eliminate legal immigrants from receiving food and healthcare benefits if they cannot support themselves financially; and
  • Supporting the Trump administration that has constantly disparaged Latinos, immigrants, African Americans and women.

By contrast, Beto O’Rourke supports programs and policies that directly benefit Texas Latinos, as well as other groups. He has voiced strong support for the Dream Act, measures to improve gun control, increasing attention on the violence towards African Americans by law enforcement officials, and universal healthcare.  O’Rourke’s position on these issues represents a fresh approach that is desperately needed to replace the punitive political platforms of Republicans like Senator Cruz, Gov. Gregg Abbott, and President Trump. Indeed, showcasing Latino family members and speaking Spanish when it is politically convenient seems more like “Hispandering” than using a name that one is given at birth. 

I would encourage all Texans to get past the name calling and trivia often associated with political campaigns, and focus on programs and policies that are being advocated by the political candidates. Texas Latinos, in particular, should easily dismiss the “Hispandering” by Republican candidates who seek their votes during election season but once in office, dedicate much of their political careers to supporting programs that damage the quality of life for Latinos.   

All things considered, I believe that Beto O’Rourke is on the right path to victory to be our next Texas senator.

Sunday, September 16, 2018

Ethnic Cleansing: Trump’s New Strategy

          If you were under the impression that ethnic cleansing takes place only in other countries with maniacal dictators, perhaps it is time to reflect on the recent behavior of President Trump in regards to recovery efforts in Puerto Rico following Hurricane Maria.  By some accounts, the disaster recovery in Puerto Rico was a clear example of the deliberate and prolonged neglect of a large segment of U.S. citizens.

An estimated 3,000 Puerto Rican residents died as a result of Hurricane Maria – not just from the immediate storm but also from the inadequate recovery efforts that allowed too many victims to suffer from the limited access to clean water, food, transportation and medical attention. The level of human misery in Puerto Rico, which continues to this day, was apparently of little consequence to President Trump who boasted that the recovery effort was one of the most successful in U.S. history.  Making matters worse, President Trump even now rejects the estimate of 3,000 deaths from Hurricane Maria, suggesting that the high death estimate was merely a political ploy by Democrats to “make me look bad.”   

Trump’s suggestion that the 3,000 deaths resulting from Hurricane Maria was a political ploy by Democrats is consistent with other conspiracy theories that point to his detachment from reality, including such things as:

·        Promotion of the birther theory regarding President Obama;
·        The claim that Muslims celebrated 9/11 on rooftops;
·        Suggesting that Ted Cruz’s father was involved in the JFK assassination; and
·        Claiming that 3 to 5 million illegal votes were cast in the 2016 election.

President Trump has made no secret of his disdain for Puerto Rico and its leadership, even delaying the waiver of the Jones Act to expedite the delivery of needed resources. Indeed, his disdain for other non-white and immigrant groups has been shown through statements and policies, including the separation of Latino children from their families;  legal action to end the DACA program;  travel restrictions based on religious beliefs;  and the consistent derogatory statements made in reference to Mexicans,  Haitians, black athletes, and war heroes like the late Senator McCain.  More recently, the Trump administration announced the transfer of $10 million from the FEMA budget to ICE  -- an action that further underscores the priority placed on the removal of unwanted groups.  Perhaps it is time to ask: Is President Trump developing a program of ethnic cleansing? 

As defined by a United Nations Commission, ethnic cleansing is defined as follows:   
“….rendering an area ethnically homogeneous by using force or intimidation to remove persons of given groups from the area… a purposeful policy designed by one ethnic or religious group to remove by violent and terror-inspiring means the civilian population of another ethnic or religious group from certain geographic areas. “
Since he became president, Donald Trump has implemented a number of programs that could fall under this definition of ethnic cleansing,  including  arbitrary arrest and detention; confinement in ghetto areas (i.e., families in detention centers); forcible removal;  displacement and deportation (i.e., even asylum seekers);  deliberate attacks or threats of attacks on civilians (i.e., especially protestors at campaign rallies); and robbery of personal property (that is, seizure of personal property from forcibly removed persons). 

Although Trump has yet to implement some of the most coercive practices that have been utilized globally by current and past dictators, following is a listing of the various practices that have been used to achieve the objectives of ethnic cleansing:
  • Murder
  • Torture
  • Extrajudicial executions
  • Rape and sexual assaults
  • Severe physical injury to civilians
  • Use of civilians as human shields
  • Destruction of property
  • Attacks on hospitals, medical personnel and locations with the Red Cross/Red Crescent emblem, among others.

Without intervention by legal advocates and human rights organizations, one wonders how many of these most coercive practices President Trump would implement given the opportunity and growing support by his conservative base.  Yet, the withholding and delay of needed emergency assistance and the resulting 3,000 deaths of Puerto Rican citizens presents tangible evidence that President Trump has added a new dimension to the ethnic cleansing formula. 

Apparently, it is not enough to separate families, deport asylum seekers, place immigrant children in detention centers, and publicly disparage immigrants and non-whites – it now appears acceptable to simply delay or withhold emergency assistance in order to punish or remove unwanted segments of the U.S. population.  To say the least, this is a disturbing development and made equally frightening by the many “pro-life” Republicans who choose to remain silent on this issue.

Wednesday, September 5, 2018

Anti-Immigrant Bashers: Time to Look in the Mirror

For many political campaigns, the immigration issue is being elevated as the winning formula for energizing conservative voters who have grown increasingly intolerant of immigrants.  Governor Gregg Abbott, Lt. Governor Dan Kirkpatrick, and Senator Ted Cruz are among the many politicians who have spared no expense in bashing immigrants to advance their campaign objectives. No amount of objective information is likely to change the sentiments of these politicians, who are more likely to follow President Trump’s mantra of dismissing factual information as “fake news” and using isolated instances of crime by undocumented immigrants to paint the entire immigrant community as criminals. Without a doubt, this strategy has been effective in energizing the conservative voter base that supports these politicians.

As conservatives continue their immigrant bashing, however, it might be a good idea for them to simply “look in the mirror” and reflect on the extent to which immigrants – undocumented and legal – have influenced their own experiences and lifestyles. Consider the following points:

·        We are all descendants of immigrants: Unless you trace your ancestry to indigenous tribes of America, you are probably a descendent of previous immigrants who were motivated for the same reasons to start a new life in the U.S. How would your ancestors feel about your current perceptions of immigrants?
·        The real criminals.  Isolated crimes by undocumented immigrants often lead to public outcries for the deportation of immigrants or limits to legal immigration. Historically, white males have been responsible for most of the mass murders in the U.S.  Are you spending any time bashing white males?
·        Taking jobs.  Immigrants are often characterized as taking jobs away from native-born residents. Restrictions on immigration have led to labor shortages in such industries as construction, agriculture, hotels, and restaurants --  leading to higher prices and food shortages. How many native-born friends or family members do you know that are applying for these jobs?  Probably none.
·        Public health safety. Immigrants are often blamed for bringing diseases to the U.S. that threaten public safety. Recent health studies, however, confirm that middle and upper-income white families are the least likely to have their children immunized for highly contagious illnesses like measles and mumps.  Should the standards for public health safety be lowered for the more privileged families?
·        Intellectual competitiveness.  An estimated 70 percent of all patents obtained by top U.S. universities were developed by immigrant inventors. It is very likely that you have benefitted from these inventions in past years. Should the U.S. settle for being less competitive in the global marketplace by limiting the admission of immigrants to U.S. universities?
·        Consumption practices. Look at the product brands that you have purchased for your home or business – automobiles, computers, appliances, toys, etc. In all likelihood, most of these products were manufactured in foreign countries.
·        School quality. What schools are your children attending and how did you select that school?  If school academic ratings were an important selection factor, it is very likely that these ratings were elevated by immigrants who tend to be high achievers and valedictorians.
·        Defense of our country.  Many immigrants have lost their lives in past wars in defense of the U.S. and continue to play an important role in global military operations due to their unique language skills and cultural knowledge. Should immigrants be discouraged from participation in the U.S. military?

While is not likely that any of these points will change the behavior of political candidates who make it a practice of demonizing immigrants, perhaps it might encourage their constituents to re-consider their support of such candidates as they reflect on the many ways in which immigrants influence their collective quality of life.

Wednesday, April 18, 2018

Unconscious Bias at Starbucks? I don’t think so.

So sitting in a Starbucks and waiting for a meeting with someone is now considered a disturbance that warrants calling the police.  Apparently, a Starbucks store manager in Philadelphia recently decided to call the police on two African American males who were simply waiting for a third person to arrive before making a purchase and starting a meeting. A video captured by a store customer illustrated the embarrassing moment of being handcuffed while observers stared in disbelief.  I have been a loyal Starbucks customer for many years, have held many meetings there that required some waiting time, but have never, ever been required to buy something or leave the premises. Curiously, news reports have described the incident as an example of “unconscious bias”  --- presumably an action by the manager that was done unconsciously or without intent. I don’t buy that.

Why?  Because recent history tells us that such behaviors are not so “unconscious,” but rather deliberate efforts to act out strong beliefs that are held about selected groups of persons.  For example, a news story in the Dallas Morning News described how a police academy in Cambridge, Massachusetts was training new recruits to administer extra doses of pepper spray to disable Latino suspects.  Why?  Because it was believed by the training staff that Latinos and other dark-skinned persons eat and pick hot peppers – thus developing a higher tolerance for pepper spray.  The training program might have been considered an act of “unconscious bias” if not for the fact that it was part of the approved training program.

A second example in the medical area relates to a study about pain management. The researchers administered a test to medical residents and practitioners regarding biological facts and myths about African Americans, such as, “Black skin is thicker than whites,” “Blacks’ nerve endings are less sensitive than whites,” and “whites have larger brains than blacks.”  In a simulated experiment of treating black and white patients, it was found that the medical staff who believed such false statements made more errors in the medical treatment that they recommended to black patients.  Unconscious bias?  Perhaps, but the medical staff were aware of their beliefs, recorded them on the test, and consciously decided to act on these beliefs.

Like many other companies, Starbucks also makes deliberate, conscious decisions regarding the location of their stores which impact the quality of life in many communities.  The following three maps vividly illustrate that Starbucks locations in Dallas County have generally avoided communities of color as well as lower income areas. 

Figure 1 below, for example, displays the location of Starbucks stores by the household median income of Dallas County households in 2016. Even communities with median incomes of $100, o00 or higher in the south, west, and southeast part of Dallas County reveal few Starbucks stores, suggesting that lower income alone does not explain these location decisions.

Figure 2 below shows that few Starbucks stores have been established in predominantly black communities.
Similarly, Figure 3 below shows the same pattern for Latino communities.  That is, Latinos have little access to Starbucks stores in the communities where they are concentrated.

To long-time residents of Dallas County, it is perhaps not surprising that the vast majority of Starbucks stores are principally located in the northern parts of Dallas County where higher income, white families are concentrated. After all, the price for a cup of coffee from Starbucks may be out of reach for lower-income persons. But the maps show that middle to higher-income areas in communities of color are also being avoided by Starbucks.

Another interesting theory that is frequently discussed in online forums is that “blacks do not drink coffee” – a belief that was reinforced by basketball legend Shaquille O’Neal who decided not to invest in Starbucks when presented the opportunity by its CEO. Most blacks, however, do drink coffee as revealed by research cited in the Journal of Nutrition: 61 percent of U.S. black adults drink coffee, compared to 76 percent of whites and 80 percent of Latinos.   What else should one consider to understand the picture presented by these maps?  Is “unconscious bias” influencing the site location decisions by Starbucks’ executives? If so, will a workshop for these executives also change their behavior?    

To their credit, the Starbucks organization recently announced that they are establishing a new store in the re-developed Southwest Center Mall in southern Dallas, which will also serve as a workforce training site for its predominantly black community.  It’s a good start but leaves considerable room for improvement.  It would indeed be interesting to determine if similar location patterns exist in other U.S. communities with a high presence of blacks and Latinos.

In my view, the Starbucks manager in Philadelphia that requested police action to remove the two black customers was not motivated by “unconscious bias,” but rather by conscious beliefs and prejudices against blacks that were not detected in the screening process by Starbucks staff.  These beliefs are a consequence of many factors – family values, a past negative experience, media stereotypes, and growing racial segregation in residences, churches, schools, and social networks – factors that are very resistant to change. In addition, the current political climate in the U.S. has “normalized” racist commentary and behaviors towards blacks and Latinos, making it much easier to mistreat these groups.  While it is common practice for organizations to screen applicants for job skills, personality, career and criminal background,   it seems that screening for knowledge and beliefs about blacks and Latinos should also be part of the hiring process.  Why wait for an incident like the one in Philadelphia to occur that can rapidly blemish the reputation of an entire organization?

The CEO of Starbucks should be commended for wasting little time in personally apologizing to the two black men for their discriminatory treatment, and announcing that all Starbucks employees will be required to attend a workshop to identify and remediate unconscious bias. New employees will also be required to participate in this training program. This training, however, will likely have minimal impact on employees that hold negative beliefs or inaccurate information about groups that they dislike. These bad apples – whether current employees or new hires -- need to be fired or rejected from the organization, not just simply diagnosed as having unconscious bias and hope that a one-day workshop will somehow remediate this hostility towards black or Latinos.  I remain hopeful, nonetheless, that Starbucks’ renewed energy will include better screening practices of employees as well as clear policies with consequences when culturally diverse customers are mistreated by its employees. And it would not hurt for the company to re-examine its site location strategies in Dallas-area communities of color and perhaps similar communities throughout the U.S.

Tuesday, January 16, 2018

Amazon's Investment in U.S. Immigrants

It was indeed news shattering:  Amazon CEO Jeff Bezos just announced a contribution of $33 million to 1,000 DACA program students to pay for a four-year college education. As you may know, DACA (Deferred Action for Childhood Arrivals) program participants includes “Dreamers” – the nearly 700,000 immigrants who illegally were brought into the U.S. by their parents when they were young.  Many of the Dreamers are gainfully employed in the U.S., pursuing a college degree, own or plan to start a business, or have established strong roots in this country.  Indeed, many of the Dreamers have little or no experience with their countries of origin -- countries which, in many cases, have records of criminal violence, natural disasters, and poor economies.

Mr. Bezos, also the son of a Cuban immigrant, is to be celebrated for making this investment.  Unlike other financial investments that this billionaire has made in past years, this one promises to yield significant rewards to the families involved.  Indeed, immigrants are responsible for two-thirds of the patents generated by U.S. higher education institutions, and create substantial employment opportunities for U.S. residents.  The U.S. economy has benefited significantly from the presence of immigrants, and it makes imminent sense to reward their contributions by investing in their college education.

Which begs the question:  Why have other large private corporations remained on the sidelines at a time when immigrants could really use their support?  A number of other high technology companies recently advocated for the DACA program participants and the value of immigrant labor – including Microsoft, Google, Apple, Facebook and others.  However,  based on the millions in profits that many U.S.  companies have earned as a result of Latino and Asian immigrants consumer power, I would think that their voices and financial support would have been more forthcoming.  Why the silence and lack of investment at this critical time?

By contrast, national and local media have given substantial coverage to the many public agencies that are literally falling over their feet to be considered as the ideal location for the next Amazon headquarters.  It would indeed be interesting to see if Mr. Bezos, who clearly values immigrants, will add another selection criterion for the new headquarters:  immigrant friendly policies.  If immigrant-friendly policies were a consideration to Mr. Bezos, it seems clear that many of the competing communities, including Texas, could end up at the tail end of the rankings given their past positions on sanctuary cities, voter suppression, environmental contamination, and poor funding for health and public education. If he so chooses, Mr. Bezos may now be in the position to shape public policy regarding immigrants in the U.S.

To the corporate community, I would suggest that now is the time to raise your voice and emulate Jeff Bezos by making a financial contribution to immigrant-friendly policies and programs.  To the many public entities that are competing for the next Amazon headquarters, I wish you well and hope that Mr. Bezos will place some consideration on past immigrant-friendly policies and practices.

And lastly, Mr. Bezos, I hope you are listening to this conversation.

Monday, January 9, 2017

Takata Recall Campaign: Consumer Safety Threatened by Corporate Greed and Government Missteps

If you are one of the unfortunate owners of a vehicle that has been recalled due to a defective Takata airbag, I feel your pain. Driving a vehicle with an airbag that could explode on impact and kill or injure you or your passengers is unnerving to say the least.  But being forced to drive it without access to a replacement vehicle from the auto dealer where it was purchased clearly puts the nail in the coffin.

The U.S. community is no stranger to product recalls, especially those that pose an immediate danger to public health.  Indeed, we are accustomed to seeing contaminated food products removed from store shelves, factories closed when listeria has contaminated our food supply, persons isolated when they have been diagnosed with a deadly virus like Ebola, and emergency teams deployed to communities impacted by natural disasters.   Responses to such events have one thing in common:  they never rely on just one method of communicating with the public about these dangers, and often include a mix of broadcast media, social media, public bulletins, city-wide sirens, community churches, and other approaches.  Our traditional response has been effective in quickly isolating the danger to the public, thereby saving lives and reducing injuries.

For some curious reason, however, relatively little alarm and urgent action has been associated with the deaths and injuries that have resulted from the recognized failure of Takata airbags – 11 deaths and 180 injuries – a problem that was first reported by Honda about 8 years ago. [1]   Unlike other national public hazards, millions of vehicle drivers are being forced to operate their vehicles with these defective airbags and endangering their lives and family members. Why?  Presumably because there is a shortage of replacement parts. But there is more to this story than just a shortage of parts.

Especially troubling is the anemic airbag completion rate that automakers are showing in response to the national Takata recall campaign. According to a recent National Highway Traffic Administration (NHTSA) press release (12-9-16). [2]   46 million Takata airbags in 29 million U.S. vehicles have been recalled, but only 12.5 million of these airbags, or 27 percent, have been repaired. The ability of Takata to meet the 2019 completion deadline set by NHTSA looks really dim since an additional 64 to 69 million more inflators in 42 million U.S. vehicles are expected to be recalled over the next three years. Scott Upham, CEO of Valient Research, tracks airbag sales and recently stated in an interview that Takata is under tremendous financial strain from the recalls and likely to file bankruptcy unless help is provided by the Japanese government or automakers. [3]

The responsiveness of automakers to the national Takata recall has varied significantly and partially explains why the NTHSA declared recently that automakers were not doing enough to speed up the process. The following table displays the airbag repair completion rates by make of the vehicle as presented in the NHTSA web site.

Takata Airbag Completion Rates by Make of Vehicle, 2016

Total Airbags Repaired
Completion Rate
FCA - Chrysler
Daimler Trucks North America
Daimler Vans USA LLC
Mercedes Benz
General Motors

NHTSA cautions that these airbag completion rates do not represent the real-time status of recall performance since there are inherent delays in the repair status and the time that the repair is reported to NHTSA. Also, the agency explains that it is difficult to compare completion rates because “some recalls include vehicles that have been under recall for many years, whereas others reflect recalls that have only just started or have only started in a discreet geographic area due to parts restrictions.”  Nonetheless, it is safe to assume that these completion rates are a snapshot of the current challenge facing each automaker.  Honda, for example, had the largest number of recalled airbags but has managed to complete repairs for 50.3 percent of these airbags.  By contrast, automakers with large numbers of defective airbags had completion rates that were considerably lower:  Chrysler (34%), Toyota (30%), and Mazda (11%).  Most of the automakers had completion rates under 30 percent. Regardless of whether these completion rates were influenced by the lack of replacement parts from Takata or not, it is discomforting to hear from NHTSA that automakers may not be making their best efforts to reduce the number of potential deaths and injuries resulting from the defective Takata airbags. [4]

What explains the anemic recall completion rate to a public hazard that has already resulted in 11 deaths and 180 injuries?  In my view, shred responsibility falls on the shoulders of four key participants of the recall campaign:  NHTSA, the automotive industry, the vehicle owners, and Takata.

The NHTSA:  NHTSA has struggled to engage automakers and vehicle owners through its various directives and policy initiatives.  The agency’s standard news coverage about the Takata recall simply “urges” vehicle drivers to check their vehicle identification number on and to contact automotive dealers to replace the defective airbags. NHTSA has ordered 19 automakers to recall nearly 42 million cars, making it the largest recall in U.S. automotive history.[5]  The agency required automakers to send two notices to vehicle owners, mostly by mail,[6]   which is not likely to reach about 20 percent of consumers who move on a monthly basis and may not provide a forwarding address. The dismal airbag repair completion rates prompted NHTSA to voice its concern to automakers that they were not doing enough to contact vehicle owners, and “encouraged” them to try other tactics like mass advertising or social media – which are not legally required. [7]   NTHSA’s directives to the automotive industry were hampered by two other realities:  (a) it cannot legally force automakers and dealers to provide rental cars to customers who sometimes have to wait years for a replacement airbag, and (b) auto dealers selling used cars were not legally required to disclose to customers if a defective Takata airbag was present in the vehicle.[8] Curiously, it was not until June 1, 2016 that NHTSA issued a federal directive that required rental car agencies to fix any and all open safety defects before renting out vehicles to customers.[9]   More recently, the NHTSA ordered automakers to submit a “recall engagement plan” within 90 days to substantially improve their outreach to vehicle owners.  NHTSA has also initiated bus tours in high-priority states to improve awareness of the recall campaign among vehicle owners.[10]

Clearly, NHTSA is probably doing the best that it can within its legal constraints to expedite the Takata recall process, but the agency desperately needs more legislative support to force the automotive industry and vehicle drivers to comply with the recall objectives.  To date, NHTSA has received relatively little support from lawmakers to accelerate compliance with the Takata recall campaign. Senator Bill Nelson, a Florida Democrat whose state has experienced several of the deaths and injuries resulting from the failed Takata inflators, shared his frustration with the slow pace of the recalls:

“The top priority must be doing whatever is necessary to get these potentially deadly airbags out of people’s cars as quickly as possible.  If we wait another three or four years for these to get replaced, more people are likely to die.”  [11]

Lastly, NHTSA’s method for establishing priority vehicles for airbag repair is limited in two important ways.  Focusing repairs on vehicles located in hot and high humidity areas, for example, overlooks the many vehicles that will occasionally travel from less warm or low humid areas to hotter or more humid places like Texas.  Secondly, focusing attention on older vehicles makes sense, but what plans are in place to communicate with the many vehicle owners who are more likely to buy used or older vehicles – such as the lower income, the elderly, immigrants, or other vulnerable groups?

The Automotive Industry:  With the possible exception of Honda, some automakers have allowed corporate greed to shape their response to the millions of potential Takata recall victims who were, ironically, responsible for their success.   In some respects, this comes as no surprise since automakers have not always shown good faith towards its customers and have required federal intervention to protect consumers from deaths and injuries.  Four key examples come to mind:
  • Toyota:  As recently as 2014, Toyota was fined $1.2 billion by the U.S. Attorney General for their behavior in hiding safety defects from the public, calling it “shameful” and a “blatant disregard” for the law. A $1.2 billion criminal penalty, the largest for a car manufacturer in the U.S., was imposed by the Attorney General.[12]
  • Volkswagen: Volkswagen recently reached settlements emerging out of lawsuits from car owners and the U.S. Department of Justice after the Environmental Protection Agency said Volkswagen had fitted many of its cars with software to fool emissions tests.   One $1 billion settlement will give at least some owners of the remaining 80,000 diesel vehicles caught in the company's emissions cheating scandal the option of a buyback and provide all of them with compensation on top of any repurchase or repairs.  The settlement with U.S. regulators and attorneys for owners of the 3-liter diesel cars will include a choice of a buyback for 20,000 vehicles. The company has reached a separate $1.2 billion deal with its U.S. dealers and is still facing potentially billions more in fines and penalties and possible criminal charges.[13] 
  • General Motors:  GM has paid roughly $2 billion in criminal and civil penalties and settlements stemming from a faulty ignition switch linked to 124 deaths and 275 injuries. The switch can slip out of place, causing engines to stall and cutting power to the brake, steering and air bag systems. The defect prompted the recall of 2.6 million vehicles in 2014. The company had previously acknowledged that some of its employees knew about the switch defect for years before a recall was initiated.[14] 
  • CarMax: CarMax Inc. and two other major used auto retailers have agreed to settle Federal Trade Commission charges that they touted how rigorously they inspect their used cars, yet failed to adequately disclose that some of the cars were subject to unrepaired safety recalls. The proposed consent orders will prohibit them from making unqualified inspection or safety-related claims about their used vehicles if any are subject to open, or unrepaired, safety recalls.[15] 
  • Rental Car Companies: Starting June 1, 2016, rental car agencies must fix any and all open safety defects before renting out vehicles to customers, giving the safety agency power to investigate and punish violators for the first time. It seems incredible that rental car companies had no second thoughts about placing their customers in danger until they were forced to comply by a government order.[16]  

Without aggressive government intervention, one can only imagine how many deaths and injuries could have resulted from the uncontrolled agreed of selected members of the automotive industry. This corporate greed and rather callous indifference to consumer safety has apparently re-surfaced in the Takata recall campaign as automakers appear content with doing the minimum required by NHTSA to communicate and support their customers during this crisis. For example, in recent interviews (4-15-16) with representatives of different automakers, a news reporter with the San Francisco Chronicle discovered the following car rental or loaner practices: [17]
  • Most automakers do not offer a loaner vehicle or free rental car to vehicle owners who are required to wait for a replacement airbag – which could take several years.
  • Honda has the most generous car rental policy that it communicates to customers via its web site. Since 2014, Honda has provided 232,000 loaner and rental cars to its customers – no doubt a key factor that has helped Honda achieve an airbag repair completion rate of 50 percent.
  • Mazda also communicates via its web site that customers can request a loader if they have received a recall notice, a program that has resulted in 1,234 free car rentals.
  • By contrast, Toyota, Nissan and BMW do not post information about car rentals on their web sites, but assume a more passive approach by providing a loaner car only if asked by the vehicle owner.
  • Ford and Volkswagen do not offer vehicle owners any alternative transportation.
The extent of this corporate greed is further illustrated in a recent Senate report released in June 2016 by Sen. Mark Nelson (D-Fla.) that tells us even more shocking news:  new cars are still being built with flawed Takata airbags, which will continue until 2018 to “phase out supplying the defective inflators to fulfill existing contracts.”[18]  Worse yet, the newer versions of the airbags that are being installed today are expected to be recalled as well at a later date.  As Sen. Mark Nelson explains it: “What’s troubling here is that consumers are buying new cars not realizing they’re going to be recalled….these cars shouldn’t be sold until they’re fixed.”  Karl Brauer, a senior analyst with Kelley Blue Book added:  “This may be the first time in history where multiple automakers are selling brand new cars with a known, and potentially deadly defect….the scope of this recall continues to expand, and the number of vehicles impacted by it has already reached a level that will take years to resolve.” Automakers, with the permission of the federal government, have apparently decided to place their sales and profits above the safety of their customers.

 In addition, the refusal of automakers to use mass advertising to alert vehicle owners about the Takata recall campaign contradicts their standard industry practices.  Mass advertising – a comprehensive strategy that incorporates television, radio, print, the Internet and social media -- is commonly used by automakers to market their vehicles to consumers, comprising millions of dollars in advertising expenditures each year. Although automakers may believe that they are saving advertising dollars by avoiding the use of mass advertising to alert vehicle owners about the recalled Takata airbags, perhaps they may re-consider their decision once the lawyers begin using mass advertising to represent the many disgruntled or injured consumers resulting from the recall.      Really, it would not be that difficult to create a mass advertising campaign where automakers could pool their resources to more quickly alert vehicle owners about the defective Takata airbags.   The U.S. Census Bureau, for example, has demonstrated the power of mass advertising in achieving a high response rate to the decennial census by incorporating a broad multilingual campaign that engaged different segments of the U.S. population.  Such a campaign would be highly beneficial in accelerating compliance with the Takata recall campaign. The mass advertising campaign should also alert new vehicle buyers if their new vehicles will include a Takata airbag, whether it is currently defective or will become defective in the near future.  Consumers have a right to know this information so that they can opt to purchase a different vehicle or perhaps delay their purchase altogether.

The Vehicle Owner:  Are vehicle owners just ignoring the alerts to replace defective Takata airbags?  Do they understand these notices? Or are they just indifferent to the recall campaign?  Of course, one cannot answer these questions conclusively without hard evidence, especially given that no mass advertising has been implemented yet and auto dealers have been given wide latitude by the NHTSA to comply with the recall campaign. However, assuming that vehicle owners remain non-complaint even though (a) they are aware of the Takata recall campaign, (b) are offered a loaner or rental car while waiting for a replacement airbag, and (c) replacement airbags are available, it seems that the federal government should take charge and force consumer compliance as it has done in the past with the use of safety belts and automobile safety inspections. In addition, some states are suspending driving privileges to ensure compliance with government programs like child support.  Consumer compliance, however, may not be the major impediment to the Takata recall program in the context of the weak support and corporate greed demonstrated by the automotive industry, as well as federal notices of encouragement that lack the force of law. 

One mysterious question that emerges about consumer reaction surrounding the Takata recall campaign is:   Where is the public outrage?  Indeed, where are the advocacy groups, such as Mothers Against Drunk Driving (MADD), that have been effective in mobilizing consumers, creating broad media coverage, and shaping legislative changes on important social or health issues?  Is the public just uninformed about the deadly consequences of defective Takata airbags, or has the public been sedated by the various philanthropic activities of automakers?  Corporate giants have long recognized the importance of community investment to insulate their reputations from the wrath of communities that have been impacted by their defective products or controversial policies.  Perhaps some of the corporate donations to communities – such as soccer stadiums or scholarships programs – should be shifted to support a broader mass advertising campaign that alerts vehicle owners about the recall campaign and availability of car rental programs.     
While NHTSA and automakers continue to waltz around the programs and policies that could substantially improve compliance with the Takata recall campaign, consumers will increasingly lose their patience and becoming increasingly fearful of being the next victim of the deadly Takata airbags. Rather than wait for replacement airbags to arrive, vehicle owners may be considering other options, such as:
  • Seeking a legal remedy if automakers refuse to provide a replacement vehicle
  • Stopping car payments until defective airbags are repaired or replaced
  • Starting a collective boycott against non-responsive automakers to obtain a replacement vehicle.
  • Lobby lawmakers to push for legislation to immediately stop automakers from installing defective Takata airbags in new and used vehicles, whether they are currently defective or will become defective in the near future.
  • Require automakers, dealers and rental companies to disclose to all buyers or rental customers whether a vehicle contains a Takata airbag that is currently defective or will become defective in the near future.
While NHTSA encourages vehicle owners to continue driving vehicles while they are waiting for replacement airbags, one attorney – Todd Walburg with Lieff Cabraser Heiman & Bernstein – has a different point of view. Mr. Walburg has sued many car companies on behalf of consumers and advises the owners of recalled vehicles “to stop driving the car immediately. Take it to a dealership and demand a rental car, because the safety of the owner and their families is at risk.  If they don’t provide a rental car, look into legal options.” [19] 

Takata:  What do you tell the company that started the forest fire?  At the very minimum, do not start more fires.  Ironically, Takata continues to manufacture airbags with the same defective inflator design, and U.S. automakers will continue to install these airbags until the year 2018 to allow Takata to fulfill its current contractual agreements. Concern for the deaths and injuries that may occur with this arrangement has taken a backseat to the need to fulfill business contracts with the approval of our federal government.   For unknown reasons, Takata became the favored supplier for automakers and has enjoyed a 30 percent market share of all airbag sales.[20]  While Takata and automakers were enjoying their successful relationship, no one seemed too concerned that the honeymoon could be threatened by a massive recall of Takata airbags.  Honda was the first to issue a recall of Takata inflators in 2008, while it took another five years (2013) for Takata to file a defect report about manufacturing problems with their airbags.  A year later (2014), NHTSA asked several automakers to recall vehicles with Takata airbags in hot and humid regions because of airbag ruptures occurring in Florida and Puerto Rico.[21] 

These milestones may seem reasonable given the complexities associated with the largest recall campaign in U.S. history.  However, a recent blogpost on the web site of Valient Market Research [22] revealed key information suggesting that Takata delays may have had an ulterior motive. As Daniel Gremke, the blogpost writer tells us:
  • Honda and Nissan, the two flagship customers of Takata, refused to financially bailout their longtime safety systems partner;
  • Takata repeatedly failed to accept legal and financial responsibility for the deaths and injuries resulting from ruptured Takata inflators, and instead blamed their car maker customers for failing to properly test the airbag inflators before production approval throughout the 2000-2012 time period;
  • Takata repeatedly manipulated inflator test data prior to submitting it to its OEM customers throughout the mid-2000’s. Despite concerns shared in internal memos by American Takata engineering executives about the Japanese practice of data falsification and manipulation, Takata continued this practice until its discovery several years ago.
  • After a highly respected German technical research firm – Fraunhofer Institute – confirmed the problem with Takata’s chosen propellant for the airbag, Takata publicly admitted that it would change the airbag’s propellant formula after 2018.
Given its obvious efforts to falsify the test data, it is possible that Takata’s foreign ownership shielded them from criminal prosecution by the U.S. Attorney General as occurred when Toyota hid its safety defects in 2014.  Interestingly, the delays associated with Takata’s refusal to accept responsibility for the deaths and injuries that its airbags have caused, coupled with the federal government’s reluctance to act more decisively in stopping the continued use of these airbags, have both given Takata ample time to populate increasingly larger numbers of U.S. vehicles with its defective airbags, thereby ensuring dependency on Takata well into the future. It seems incredible that the NHTSA would allow the continued installation of defective Takata airbags, especially when recognizing the current dismal airbag repair compliance rates by automakers; that is, because large numbers of vehicle owners are not getting their defective airbags replaced, what this business arrangement does is increase the number of time-sensitive land mines that will explode sometime in the future. In addition, many of these older vehicles will escape detection and repair since vehicle sales by individual owners are not being monitored very carefully.  We should all worry about the population of used vehicles, since the average age of vehicles on America’s roads is 11.4 years and expected to grow rapidly as new cars become less affordable.[23] 

Thus, it appears that no one in the automotive has been in a hurry to protect consumers from the defective Takata airbags.  On the contrary, current NHTSA policies and automaker practices appear to favor the continued sales of vehicles with known defective Takata airbags over the short and long-term safety of consumers.  In the meantime, the marketing of vehicles continues as usual while consumers are expected to accept the premise that they should blame a parts shortage for the deaths, injuries, and absence of rental cars that they are likely to experience. Are U.S. consumers so naïve, or will they take decisive action to change the course of the Takata recall campaign?

Suggestions to Facilitate the Takata Recall Campaign

As one of the largest recalls in U.S. history, it is reasonable to expect that the Takata recall campaign will take many years to achieve.  However, the length of time that it takes to achieve 100 percent compliance will require all participants to make aggressive efforts to change their behavior, programs and policies.   The following table summarizes the changes that I believe are needed to accelerate the Takata recall campaign.

·        Get the financial support needed from Japanese banks to expand capacity to repair all defective air bags
·        Stop using the defective propellant in any airbags, new and replacements
·        Allow third-party experts to monitor all future testing of airbag products to avoid falsification of test data
Automakers and dealers
·        Stop using Takata airbags with defective propellant formula
·        Disclose the use of Takata airbags to all vehicle buyers so they have the option to refuse the purchase of that vehicle
·        Offer rental cars to all vehicle owners waiting for airbag repairs – rentals that do not have any safety defects
·        Create a mass advertising campaign in multiple languages by pooling resources with other automakers to deliver a comprehensive message about the recall campaign
·        Stop Takata immediately from installing any airbags that include the defective propellant
·        Require automakers to provide rental cars to vehicle owners waiting for replacement parts, and publicize this benefit widely
·        Require new/used auto dealers to disclose the presence of Takata airbags to all consumers, regardless of whether the airbags are currently defective or not
·        Require vehicle inspections to include a check on compliance with the Takata recall campaign
Vehicle owners
·        Demand replacement vehicles and consider legal remedies if request is denied
·        Stop buying vehicles that include a Takata airbag with the defective propellant
·        Lobby lawmakers to create legislation with penalties to force Takata, automakers and vehicle owners to comply with the Takata recall campaign
·        Launch a high-visibility protest to expose non-responsive automakers

Inquiries or comments regarding this paper should be sent to Dr. Edward T. Rincon at  To learn more about Rincón & Associates LLC, please visit our web site at 
[1] National Highway Traffic Safety Administration. Fact Sheet: Takata Recall History and Key Terms.
[2] U.S. Department of Transportation. “U.S. DOT accelerates replacements of Takata air bag inflators.” Press release of December 9, 2016.
[3] Davis, Todd. “Who’s NOT on the list? Up to 40M more cars added to Takata air bag inflator recall.” Dallas Morning News, May 4, 2016.
[4] Wire Services. “Takata air bag recall will end up affecting over 42 million vehicles.” Dallas Morning News, December 19, 2016.
[5] Davis, Todd.  “Who’s NOT on the list? Up to 40M more cars added to Takata air bag inflator recall.”
[6] Pender, Kathleen. “Takata recall: Some drivers get free rental cars, for months.” San Francisco Chronicle, April 15, 2016.
[7]  Wire Services. “Takata air bag recall will end up affecting over 42 million vehicles.”
[8] Pender, Kathleen. “Takata recall: Some drivers get free rental cars, for months.”
[9] National Highway Traffic Safety Administration. “Effective Today: New Federal law for recalled rental cars protects consumers from vehicle safety defects.” Press release dated June 1, 2016.
[10]  Wire Services. “Takata air bag recall will end up affecting over 42 million vehicles.”
[11] Davis, Todd.  “Who’s NOT on the list? Up to 40M more cars added to Takata air bag inflator recall.”
[12] Vlasic, Bill and Apuzzo, Matt.  “Toyota Is Fined $1.2 Billion for Concealing Safety Defects.”  New York Times, March 19, 2014.
[13] Thanawala, Sudhin, Associated Press. “Volkswagen’s $1 billion deal on diesel cars gives buyback option for owners.” Dallas Morning News, December 20, 2016.
[14] Reuters. “General Motors Settles Ignition-Switch Cases  GM case.”  September 6, 2016.
[15] Dorman, Frank. “CarMax and two other dealers settle FTC charges that they touted inspections while failing to disclose some of the cars were subject to unrepaired safety recalls.”  Federal Trade Commission press release dated December 16, 2016.
[16] National Highway Traffic Safety Administration. “Effective Today: New Federal law for recalled rental cars protects consumers from vehicle safety defects.”
[17] Pender, Kathleen. “Takata recall: Some drivers get free rental cars, for months.”
[18] Isodore, Chris. “New cars being built with flawed Takata airbags.”  June 1, 2016.
[19] Pender, “Takata recall: Some drivers get free rental cars, for months.”
[20] O’Donnell, Paul. “Are you affected?  What you should know about the record-setting Takata air bag recall.” Dallas Morning News, May 6, 2016.
[21] National Highway Traffic Safety Administration. Fact Sheet: Takata Recall History and Key Terms.
[22] Gremke, Daniel. “Takata’s Future: Implosion, Bail Out or Metamorphosis.” January 7, 2016.
[23] Valdes-Dapena. “Average U.S. car is 11.4 years old, a record high.”